Surprise! On Wednesday, Lauren Conrad launched her brand-new makeup line — and you can shop it right now.
“I’m thrilled to finally share Lauren Conrad Beauty!” the reality star-turned-fashion designer said in a statement. “We’ve been working for years to create a line that’s clean, environmentally friendly, ethically sourced and vegan — and all available at accessible price points without sacrificing quality.”
The first five products from the brand, all priced under $30, reflect Conrad’s own classic, feminine aesthetic and come in recyclable pale pink packaging. There’s a lipstick in four shades, a black liquid eyeliner, three shades of lip gloss, a lip and cheek tint and a liquid highlighter.
Of course, these are only the start; the “Laguna Beach” star told Cosmopolitan that Lauren Conrad Beauty is “going to be expanding quite a bit,” with skincare coming soon. “I’ve been testing our formulas for a while now — I wanted to use them longterm to make sure I was happy with everything,” she said.
“We’ll be launching a cleanser, a toner mist, and a vitamin C oil, which I really love. I’ve had melasma for years, so I have a lot of discoloration on my face. Anything that brightens, I’m really excited about.”
Until then, shop Lauren Conrad Beauty’s inaugural products below — and get ready to cry some mascara tears of joy.
Lauren Conrad Beauty The Liquid Eyeliner ($20)
Lauren Conrad Beauty The Lipstick ($20)
Lauren Conrad Beauty The Lip & Cheek Tint ($20)
Lauren Conrad Beauty The Liquid Highlighter ($26)
Lauren Conrad Beauty The Lip Gloss ($18)
Author : Elana Fishman